ABOUT US
A care brand born from a dream
Hoito was born from the dream of two women entrepreneurs who believe that beauty is not just about outward appearance.
2022 · Hoito
OUR STORY
Founded in 2022 by Kübra Korkmaz and Esra Yayla
- We brought together a scientific approach, powerful ingredients and an accessible vision of care.
- In a short time, we reached millions of people in the personal care sector.
At the heart of our brand is a single idea: everyone should have access to effective, high-quality personal care products.
HOITO Kozmetik Sanayi ve Ticaret A.Ş
We don't just make products; we build a strong community.
OUR PRODUCT PHILOSOPHY
Every formula is meticulously created for real needs
When developing our products, we put not only trends but also real user needs at the center. The products we develop for hair and skin care are designed to make daily care routines more effective and more enjoyable.
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01
Scientific Approach
Every formula is carefully crafted with a focus on active ingredient selection, user experience and long-term benefit. We make effective, high-quality care accessible to everyone.
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02
Strong Community
Through content that reaches millions, we share the right care knowledge, listen to our users and keep improving, inspired by their experiences.
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03
Social Good
We take an active role in projects that support women's entrepreneurship, sustainable growth and social good.
HOITO
Care is not a luxury, it's the most valuable investment
Today, Hoito is a care brand built on trust, chosen by thousands of users in Türkiye and abroad, that brings a scientific approach together with naturalness. Because we believe care is the most valuable investment anyone makes in themselves.